These answers directly shape what gets built next. The more specific, the better Round 2 will be.
This confirms who is responding so each set of answers is clearly attributed.
Below are the four versions you shared. Take a look at them together before answering. We want to understand what is driving your reaction, so Round 2 is built on that, not on a guess.
Which physical can do you want to pursue? You can select more than one if you want to see options in Round 2.
Open deck → The substrate is the physical surface of the can. Silver metallic is raw aluminum with no background color printed on it. White, black, and color options are printed on top of the aluminum, covering it completely. The color you see is the ink or finish applied over the metal.
We need to know what is pointing in the right direction, even if it is just one element in one direction, and what is pointing in the wrong direction. Go through each area below.
Open deck →
You mentioned the deck felt "too ethereal" and you wanted something "sleek." That is very useful. Can you speak to that more? Which directions felt the most ethereal and why?
Our Brand Workbook noted asking for something fun and hidden in the logo, like the Amazon A-to-Z smile.
Goes directly to Anthony at Ferreira Creative. Round 2 starts once all three of you have responded.
Your feedback is on its way to Anthony. Round 2 starts once all three of you have submitted.
Ferreira Creative | Anthony@FerreiraCreative.com